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Author Topic: audiences  (Read 1533 times)


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« on: July 14, 2010, 02:33:54 AM »

It regards audiences as passive, presenting ideas to society as a mass with meaning open to little or no interpretation. The ideas presented to a passive audience are often accepted, therefore influencing large groups into conforming behind ideas, meaning that the media exerts a significant influence over audiences. This audience is seen as very vulnerable and easily manipulated.

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