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Author Topic: Content analysis  (Read 1510 times)


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Content analysis
« on: July 14, 2010, 02:36:15 AM »

The first step in cultivation research is content analysis: in short, the process of studying the subject matter on TV. For example, in 1969, Gerbner and his colleagues "began to chart the content of prime-time and weekend children's television programming, and Gerbner et al.

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