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Author Topic: Gerbner created  (Read 1455 times)

ammmu

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Gerbner created
« on: July 14, 2010, 02:35:28 AM »

Gerbner created the cultivation theory as one part of a three part research strategy, called Cultural Indicators. The concept of a cultural "indicator" was developed by Gerbner in order to be a more common idea of a social indicator. The first part of this strategy is known as the institutional process analysis. This investigates how the flow of media messages is produced and managed, how decisions are made, and how media organizations function.

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